Iconisation, attribution and branding in orthography

Orthography and Identity in Cameroon

The tone languages of sub-Saharan Africa raise challenging questions for the design of new writing systems. Marking too much or too little tone can have grave consequences for the usability of an orthography. Orthography development, past and present, rests on a raft of sociolinguistic issues having little to do with the technical phonological concerns that usually preoccupy orthographers. Some...

attribution theory and personality traits among efl learners

هدف از این تحقیق یافتن ارتباط بین نحوه نگرش زبان آموزان به موفقیت و شکستشان و نوع شخصیت آنها است. 216 زبان آموز، 111 پسر و 105 دختر، در سطح متوسط که در آموزشگاه زبان انگلیسی شکوه مشغول به تحصیل بودند در این پژوهش شرکت کرده اند. شرکت کننده ها دو پرسشنامه neo-ffi و atfll را تکمیل کرده اند. نتیجه نشان داد که: احساسات با توافق پذیری و وظیفه شناسی ارتباط مثبت و با روان نژندی ارتباط منفی دارد. تصور ا...

Exploiting Orthography-free Phonological Evidence in Orthography-rich Language

In modern linguistics where natural spoken language has been the main, if not the sole, target of research inquiry, one area in which orthography becomes as yet at issue is phonology. This should be the case because (a) writing systems encode phonological structure, syllables in particular, as shown in Gnanadesikan (2011), accordingly (b) the orthographical knowledge of a language may merge int...

Corporate Branding in Marketspace

Branding water

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows ...